Pop Illustrations

The illustrations by Kari Moden are a reflection of what is going on within contemporary culture. Inspired by South American poster design, pop art, fashion & lifestyle and typography, Moden brilliantly triggers and captures the excitement of urban culture.

Swedish designer Kari Moden uses her bold and colorful style to illustrate colorful characters in playful scenes, mixing simple shapes with typography. Magazines worldwide have appreciated her distinctive signature style. Kari’s expressive clean-cut illustrations regularly greet the readers of The New Yorker, Inspire Magazine, Boots Beauty Magazine, The Guardian, Elle, Neon, New York Times, L'Officiel, Vero Moda Magazine, Vogue and Wallpaper.

Moden’s magic pen was also hired for advertising, packaging, wall paintings, t-shirt prints, textile patterns and websites. Her client list is not short of top brands, including H&M, Ikea, J&B Whisky and Gap.

Moden’s ingenious use of simple geometrics brings to life a universe of original themes and characters. These are wonderfully descriptive signs of the times. Art that makes you wonder and smile!

To see more of Kari's illustrations, visit her website: www.karimoden.se